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Lamar Advertising delivers reliable
outdoor digital ads.

An out-of-home advertising company expanded its
North American digital advertising opportunities with
reliable connectivity solutions from Verizon.

  • 3,200

    digital billboards connected

  • 1,300

    trucks enabled by Verizon Connect

  • 1,200

    technicians equipped with wireless devices

Challenge

  • There is a demand for digital advertising that allows clients to choose the location and timing of billboard and airport ads
  • High-quality digital advertising services require consistent network reliability across widely distributed locations
  • Out-of-home advertising companies need to support and help ensure the safety of their remote field technicians 

Solution

  • Provisioned wireless routers for billboards
  • Equipped field technicians with smartphones and tablets
  • Deployed Verizon Connect to the field fleet
  • Provided 4G LTE connectivity for advertising properties and technicians

Outcome

  • Enabled clients to push content to multiple targeted locations at optimal times and update as often as daily
  • Extended service offering and revenue opportunity with digital billboard, interstate logo and airport advertising options
  • Improved maintenance efficiency with the ability to locate, support and audit field technicians by connecting their devices and trucks
  • Delivered reliable connectivity across a national coverage area for a consistent advertising experience via Verizon’s 4G LTE network

How we built the solution

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