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Introducing Smartplay by Verizon

Solution brief

  • smart play 1
  • Our 1 to 1 session management technology delivers personalized experiences to your online video viewers.

    The Verizon Digital Media Services platform offers a comprehensive set of services to help broadcasters, over-the-top (OTT) providers and content owners reach a new generation of online video viewers. We prepare, deliver, display and monetize your video content, whether it is a live event, linear channel or an on-demand asset. 

  • Solving your challenges

    Customizing and personalizing experiences for every viewer

    Viewers will no longer put up with impersonal online experiences. You need a way to build individual viewer personas that capture viewing history, account profile details and other valuable data. You also need to offer a more engaging, personalized experience for every viewer.

    Optimizing your online revenue streams

    Using the traditional TV advertising rule book just doesn’t work in OTT. In order to attract high-value advertisers, you need to know who your audience is and how to reach them. You need to be able to match the right viewers with the right ad, and ensure that ads are presented in TV-like quality and measured.

    Having the insights to deliver value to your viewers

    You need insights into how and what your viewers are watching online. Otherwise you’re flying blind and applying a one-size-fits all approach to every viewer. You need straightforward analytics and reporting to help you decide what content and ads will appeal to your viewers.

  • With Smartplay, your streaming video service will be able to:

    Deliver personalized content

    Personalize content and ad experiences according to individual preferences and viewing habits. Personalized experiences mean more viewing and more loyal customers.

    Drive higher revenue

    Smartplay, combined with our server-side ad insertion technology, delivers a true TV-like experience. No more rebuffering, quality shifts and interruptions between content and ads. Better experiences with high-quality, relevant ads result in higher ad completion rates. A highly engaged audience means you can attract more advertisers and higher CPMs.

    Optimize delivery for higher quality of experience

    Dynamically adjust delivery across disparate formats and multiple, unpredictable networks to ensure quality of delivery to every connected device, everywhere.

  • How does it work?

    An individual session is created by our platform every time a viewer presses play.

    1. The app or player sends viewer and performance data to our platform as the viewer progresses through your content.
    2. Real-time stats and advanced content analytics are collected and processed on the fly to optimize decisions and further personalize viewing experiences.
    3. Our cloud-based session manager constantly talks to the device, the video platform and advertising system to uniquely optimize the flow and quality of content back to each viewer and device.
  • Feature highlights

    Smarter delivery

    Deliver flawless video streams to any device thanks to real-time and unique manifest (playlist) instructions that automatically requests the highest-quality video streams no matter how many viewers.

    Smarter advertising

    Attract the highest-advertising bidders thanks to dynamic, targeted ads presented with TV-like quality with our serverside ad insertion technology.

    Smarter insights

    Engage with your viewers on a deeper level with insights gathered from individual viewing session logs to help you make smarter programming and advertising decisions.

    Smarter protection

    Protect your content from unauthorized views as each viewer’s session is matched to a unique authentication key required for playback.

    Smarter programming

    Create highly personalized online channels by substituting content and easily enforcing content rights based on program availability and viewer location.

    Smarter discovery

    Deliver personalized video selections for every viewer based on individual likes or shows that they may enjoy based on interests, time of day, trends, etc.

Services and/or features are not available in all countries/locations, and may be procured from in-country providers in select countries. We continue to expand our service availability around the world. Please consult your Verizon representative for service availability. Contact us.