Amateur deepfake videos are usually pretty easy to spot. Sometimes eyes don't blink normally;. lips don't sync with the audio; skin tones don't quite match; and fine details, like hair, aren't properly rendered.
The algorithms are getting better and deepfakes are getting harder to spot as the technology improves. With deepfake video services available on the dark web for as little as $50, businesses can't afford to take deepfakes lightly.
Microsoft recently introduced two deepfake-detecting technologies. But until technology emerges to automate deepfake detection in a foolproof manner, the best thing you can do is stay vigilant:
- Train your staff to spot deepfakes.
- Adapt business processes to account for deepfake threats (for example, requiring two people to sign off on any money transfer request).
- Police your brand rigorously, and request that any fake or libelous content be taken down.
- Account for deepfakes in incident response plans, and ensure that human resources, public relations, legal and other stakeholders know how to react if a deepfake video goes viral.
See how Verizon's enhanced cyber security solutions can defend your brand and corporate reputation.