Delivering consumers a smooth, pleasant online shopping experience while ensuring tight security is a delicate balance—and to many retailers, it's a challenge. Every retailer wants to enhance the customer experience in e-commerce, but if they aren't careful, their efforts can turn a website into a cybercriminal's playground. To defend against security threats in e-commerce, you first have to know what you're looking for.
The typical e-commerce site requires a full name, address, email address and credit card information whenever a customer buys something. To make future shopping faster and easier, some sites ask consumers to set up a username and password—and many consumers reuse the same combination across multiple sites. All of this creates a treasure trove of personal data—and more incentive and opportunities for cybercriminals.
And it isn't just the customer who's at risk. A data breach is a betrayal of trust, and it costs retailers more than money and downtime—it can compromise valuable customer loyalty. A significant breach could put a small or medium-sized business out of business for good.