Depending on how your network is currently configured, you may need to take different steps to prepare for an omnichannel rollout. Many businesses use solutions such as a software-defined wide-area network (SD WAN) to optimize application performance across the WAN. SD WAN prioritizes critical traffic such as voice and video across the network, automatically adjusting to changing conditions.
Since SD WAN services are delivered above the network, they can be delivered regardless of the underlying network transport while helping to provide your business with a secure option for offering an omnichannel customer experience. And, because they often maximize the resources of multiple existing internet connections while allowing your IT team to centrally administer them from a single dashboard, SD WAN services are particularly attractive from a cost and administration perspective. They can easily be scaled up as needed, too.
If your business specifically requires optimized and highly reliable performance across its dedicated WAN connections, managed WAN optimization services may be in order. Typically deployed to two or more locations, managed WAN optimization services can properly prioritize important traffic, boost network performance, reduce latency and improve responsiveness—all improvements that can benefit your omnichannel experience. You can even ramp up bandwidth when the situation requires it, nimbly responding to changing business requirements.
Of course, depending on how your network is configured and how you expect to use it to deliver an omnichannel customer experience, you may want to optimize the performance of specific elements such as your local area network (LAN), your Wi-Fi network or your branch locations. Accordingly, solutions such as managed LAN, managed wireless LAN, managed SD wireless LAN and software-defined secure branch services may be beneficial when preparing for your omnichannel rollout.