Hyper personalization calls for enormous amounts of customer personalization data. So, it's important to safeguard this information and spell out to customers exactly how it's being safeguarded and how it will be used, thereby helping to build trust even further.
It's also very early days. All roads lead to a near-future of applying deep learning methodologies to the data. It's complicated. But the bottom line is that tools are being developed that will enable AI engines to find the patterns in your data that humans cannot find. For example, AI could discover that a combination of the customer's age, location, day of the week and color preferences greatly impacts when that person is most receptive to discount offers. And this will further the cause and expand on the benefits of hyper personalization for both customers and your organization.
The hyper personalization journey is an interactive one, filled with experimentation and learning by the entire team. And there's no time like the present to get started.
Learn how to capitalize on your valuable data with solutions from Verizon.