AI-powered customer engagement can offer a faster and easier way to manage a wide variety of business processes, but it offers another, more important benefit that the most successful organizations are just beginning to realize.
Customers likely will spend more, more often, with companies that offer them the best overall experience, in addition to great products and services. A fundamental way to elevate experiences, however, is by getting a deeper understanding of customers' key problems and needs. AI-powered customer engagement involves a range of technologies that not only help make such learning possible but do so at scale for businesses with thousands or even millions of customers.
As a result, areas like customer service are transforming radically to offer a value that might never have been possible before.