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- Home
- Business Insights and Resources
-
Articles
- Recognition
- Vidder
- Events
- Learn the Basics
- Stay Informed
- Solutions Briefs
- Latest Business News Articles
- Coronavirus (COVID-19) Response for Businesses
- Whitepapers
- Free Enterprise Webinars and Registration
- Mobility
- 5G
- Business Communications
- Internet of Things
- Security
- Customer Experience Services
- Network
- Energy and Utilities
- Healthcare
- Financial Services
- Manufacturing
- Media and Entertainment
- Public Safety
- Public Sector
- Retail
- Technology
- Transportation and Distribution
- Travel and Hospitality
- Education
- Federal Government
- State and Local Government
- Business Continuity
- Customer Success Stories
-
Have Your Metrics Become Your Master?
- Real-time crime centers and law enforcement technology
- Six ways to strengthen network security and maintain a competitive edge
- Cybersecurity and 5G
- Small Business Webinar: Leading Through Uncertainty
- Navigating the CARES Act process
- How Tools That Leverage Blockchain Can Address Escalating Security Concerns
- How to Run a Public Meeting Online
- Why You Need Managed Detection And Response Services
- The golden age of voice communications
- Worried about fraudulent calls? Build a strong voice security strategy
- Why 56 % of large business are turning to SDN for cybersecurity
- What are successful CX leaders doing differently?
- Three ways technology can enhance your contact center performance
- Five CIO Strategies to Create a CX Roadmap
- Three reasons why the role of the CMO is now a technology job
- Retail Apocalypse? We don’t think so.
- Five technologies helping brand and CPG manufacturers survive disruption
- Digital transformation is everywhere. But did you forget to transform your security program?
- What is an ounce of cybersecurity prevention worth?
- Three Energy and Utility Trends to Watch in 2019
- Stop skimping. Cybersecurity breaches can severely hurt your bottom line.
- How 5G Impacts Your CX Strategy
- IoT Device Security: 6 Ways to Protect Against Often Overlooked Threats
- Why your digital transformation strategy requires a risk management plan
- Overcoming the challenges to digital transformation
- Three reasons why SD WAN is essential for cloud migration
- SD WAN vs. MPLS: Understanding the Difference
- Four ways AI can help build an omnichannel customer experience
- Though behind the scenes, cybersecurity is a star in the media and entertainment industries
- Why connectivity is key to digital transformation
- How Digital Transformation Impacts CX
- How technology is driving the transformation of content
- Security in the public cloud: Get peace of mind
- The Challenges and Benefits of Securing Hybrid Clouds
- Private cloud security: What’s the difference?
- When self-service is done right
- Impact of Communication in Cybersecurity
- Smart City 3.0
- Why rethinking your software culture can be a competitive advantage
- Six reasons you can’t afford to go cheap on network
- A thought experiment about shared credentials
- Acceptable use policies: Keeping your workplace secure
- Advanced threat detection – Adapting to change
- Anatomy of well-managed malware incident
- Briefing the board: Directing security evolvement
- The benefit of IoT for business: Looking past the buzzword
- CIOs need to embrace digital customer experience (CX), otherwise CIO will stand for “Career Is Over”
- Creating the city of the future today
- CX Day 2017: Celebrating customer experience
- Data breaches: how long does the damage last?
- What is the dark web and what does it mean for cyber security?
- Data Breach Digest Update Data ransomware the Catch 22
- Delivering smart, sustainable energy solutions
- Data breaches in industrial environments: Safety comes first
- Error detecting data visualizations
- Help Me, Help You. Sincerely, Your Customer.
- Make sure the bad guys don’t get what they’re hoping for this Christmas
- Man vs machine, which delivers the best customer experience?
- My experience with the Kano Model
- Insider Threat: One pattern, four scenarios, thirteen countermeasures
- My superb Go-To-Gemba customer experience
- Powering the digital economy with modern utilities
- Preparing for GDPR? PCI DSS could help
- Smart cities are the wave of the future
- Smart traffic helps improve quality of life
- Social engineering: Strengthening the weakest link
- Where SMBs have the upper hand
- What to consider when planning your future digital network
- This framework ain't big enough for the both of us
- Verizons Data Breach Digest - Perspective is reality
- Retail’s Digital Roadmap
- Numbers Aren’t Enough: CX Professionals Need to Be Storytellers Too
- A mobile-first approach for designing the best customer experience strategy
- Incident Management Focus: Two Approaches to Incident Response Plans
- I Admit It: I’m Biased
- How to retain viewers with your online video services
- Virtual Network Security Services
- Announcing VERIS Community
- Are we reaching the limits of technology?
- Virtual Network Services- WAN Optimization
- Find the Right Construction Management Tools
- Usage-Based Car Insurance Solutions
- Verizon Intelligent Video and Smart Surveillance
- Ethernet Services & Ethernet Architecture Solutions
- VGo Mobile Telepresence Robot Case Study
- Fleet Maintenance and Performance Case Study
- Auto Dealer Solutions for Courtesy Cars Case Study
- Car Rental Solutions Streamline Rental Operations to Create New Business Models
- Smart Fleet Management Basics
- Adaptive CX Means Liquid Personalization
- Verizon Wireless Private Network Connections
- Entertainment and Media Technology Solutions Help You Deliver More Engaging Content
- Wireless Backup Solutions
- Are you living in a glass house?
- Utilities and Energy Management Technologies
- When it comes to CX, don’t get hung up on the jargon
- Tough Love and the Customer Experience Culture
- “Retail is Dead” — and Other Rumors with no Validity
- Are your vendors the weak link in your cybersecurity?
- Banks—It’s Time To Start Talking To Each Other, Say UK Police
- Cloud storming: You need more than an umbrella to stay secure
- M2M Transportation Solutions Brief
- Network Security Solutions
- Fact Sheet: Verizon Network Analytics
- Customer Experience and the Security Paradox
- Customer Experience Mystification
- Cybersecurity In 2017: It’s Not All Doom And Gloom
- Digital Convergence: The Perfect Storm
- Does connected working kill innovation?
- Don’t make a fish climb a tree: customer preferences matter.
- EESI as Pie: Essential Elements of a Successful Intrusion
- Federal Government Modernization: Priorities for the Federal IT Executive
- Five Ways Tech Can Supercharge Your CX Team
- Get a new perspective on cybersecurity
- How to move from product first to customer first
- IoT: from theory to practice
- Is automation your golden ticket to great CX?
- To Sell Or To Serve?
- Just because you can, doesn’t mean you should
- Keep the "personal" in personalized customer experience
- Make the right cybersecurity investments
- The four pillars of digital transformation
- Stop feeding your customers air sandwiches
- Dedicated IP Internet Services
- Retail Industry Solutions
- Connected working: think outside the box
- Travel and Hospitality Industry Solutions
- Virtual Network Services
- M2M Solutions for Government Brief
- State of the Market: Internet of Things 2017
- Grid Intelligence Water Case Study
- Private IP: Get a network that grows with your business.
- United Security Services
- Business Connections- Business Communication Solutions
- Verizon Cypher Encryption Software
- Achieve Operational Transformation with Dynamic IT Services
- Verizon Collaboration Services: Erase Boundaries and Communicate with Ease
- Workplace Mobility Strategies
- Espionage Health Check
- E-Discovery Support
- Push to Talk Plus Phones & Technology
- Security Incident Response Analytics
- Visual Interactive Calling
- Fleet management service helps improve performance and cut costs
- A Foundation for Growth with Data Center Consolidation and More
- Assessing Intrusion Detection
- Digital Advisory Services - Software Defined Networking Strategic Assessment
- Network Threat Monitoring
- Virtual Network Services-Security
- Drive Business with Fleet Telematics Solutions
- Business Smartphones Jump-Start Productivity
- Mobile Device Management
- Fleet Management Solutions Factsheet
- A better way to get the latest CPE technology
- Rapid Response Services
- Verizon Rapid Delivery Platform
- Advanced Network Experts Retainer
- Cyber Risk Management Program
- Internet Dedicated Services
- Express Connect WAN Services
- Intelligent Cloud Control
- MDM Software Management with OTA Distribution
- Managed Security Services
- Computer Emergency Response Team
- Network discovery service: Discover your network’s potential
- IP Contact Center
- Network Management Solutions Brief
- Mobile Technology for Retailers
- Threat Intel and Response Services
- Business VoIP & Business Phone System Solutions
- Security Health Checks
- Law Enforcement and Public Safety Solutions Brief
- M2M Finance Solutions Brief
- Choosing a Wireless Network Provider
- 4G LTE Enables Business
- Wireless ATMs & Kiosks Factsheet
- Simplify Your Grid Solution
- Take Control of Infrastructure Security with Intelligent Video Surveillance
- Smart Lighting Technology Brief
- Grow your business with leading-edge proof of concept testing
- Managed Security Services – Analytics
- ThingSpace IoT Management
- SD WAN Services
- DDoS Protection Service: DDoS Shield
- Smart Communities Solutions
- Enterprise Mobility Management Solution from MobileIron
- Custom Apps and eForms for Mobile Devices
- Making the Case for MPLS VPNs in the Modern Enterprise
- Diary of a cybercriminal
- HP Elite x2 Business PC on the Verizon 4G LTE Network
- Private Network Traffic Management
- Retail M2M solutions
- SD WAN Service with Application Aware Routing
- Virtual Network Services Solutions Brief
- The Verizon Fleet Management System
- Verizon Condition-Based Maintenance Solutions
- Private Network Traffic and Bandwidth Management
- Verizon ThingsSpace IoT Development Platform
- The Verizon Network-Backed Asset Tracking System
- The resonant theme of RSA 2016
- Optimize Fleet Operations With Verizon Autoshare
- Unified Communications and Collaboration as a Service Factsheet
- Networkfleet Fleet Management Case Study
- Leading the way for vision zero
- How SDN can help your business transform and grow
- Helping your workers get the most out of your new cloud based communications solution
- Implementing automation in your contact center read this first
- How to keep your business communications secure
- Five reasons why your business needs software-defined networking
- The Delicate Nature of Trust
- Will SDN replace MPLS? Not so fast.
- The future of connected vehicles hinges on today’s investments.
- Cyber risk and SEC disclosure: why and how
- Revolutionize your communications: Migrating to a cloud-based platform
- The role human touch plays in the digital customer experience.
- The importance of public-private partnerships to make smart cities a reality
- Staying Ahead of the Curve
- Are You About to Sever the Final Thread Your Dissatisfied Customer Is Clinging To?
- How to break down the barriers to SDN adoption
- Keep an eye on these five KPIs as you drive improved customer experience using artificial intelligence
- The four key steps to improving customer experience with artificial intelligence
- Staying safe online: Observing good digital hygiene
- 2017 Data Breach Digest: Half Year Anniversary
- Better living through parking
- Five best practices for managing your network security in the age of digital transformation
- Your Endpoint Security Strategy Needs a Hug
- 5G and autonomous vehicles: turning fiction into reality
- Making cities safer for everyone
- Be a better bot boss: 3 tips for CX chatbot success
- Virtual Reality / Augmented Reality: A humanizing revolution for customer engagement
- For insurers, failure is learning—and you need to learn fast.
- Network Orchestration Enhances Digital Transformation
- It’s real: Digital transformation is already delivering results
- The Humanability of Smart Cities
- How DevOps can turn IT into the leaders of your business
- Knowledge is power: How an intelligent knowledge base powers CX
- Light the way to futureproof your smart city investment
- Why DevOps is critical for improving the customer experience
- Innovate the retail experience with these five steps
- Get the SD WAN facts before you buy
- Are you "over-sharing" your customer feedback data?
- Why risk scoring is critical for your business (and your career)
- Changing consumer demands are forcing entire business models to be rethought
- Cyber security posture FAQ: know your cyber risk
- Deception Technology: A strategic imperative for detection and response
- Voice Security Strategy Best Practices
- CX Improvement: The need to put consumer data protection and privacy first
- The Digital Transformation of the NFL Stadium and the 5G Fan Experience
- How to Improve Customer Experience
- Customer Personalization: The time is now for customized experiences
- Why Cyber Risk Visibility is the Key to Security
- 2019 LinkedIn Phishing Threat
- Minimize Your Attack Surface
- How Velocity Can Impact Cyber Security Strategy
- The top 10 criteria for selecting an SD WAN vendor
- How to implement SD WAN architecture the right way
- The Power of SD WAN and 5G
- Creating an Effective Cyber Security Incident Response Plan
- Embedded Universal Integrated Circuit Card
- How digital transformation is impacting the utilities sector
- How to promote teamwork among remote employees
- Three keys to managing remote employees
- Business Impact of Coronavirus: Ready in the Face of Uncertainty
- Tips to promote connectivity in digital workplace
- Accelerate Your Digital Workplace with 5G Mobility
- How to Prevent Phishing & Malware Attacks
- Tips and strategies to improve virtual meeting performance
- PCI Compliance: What to Know About Digital Payment Security
- Getting Calls When Working Remotely
- Keep your business open when your location is closed
- How to improve the customer service experience in crisis situations
- Methods & Types of Business Communication Services that Businesses Rely On
- How to Work Remotely Using Collaboration Tools
- How Mobile Hotspots Can Help When Working Remotely
- Teamwork and Collaboration Best Practices
- Remote Work Security Policy & Best Practices
- Streamline CX with Better Tech Integration
- Creating a Personalized Customer Experience
- Does your school have these five critical security features?
- Telehealth Relief for COVID-19
- Transform Your Network with Edge Computing
- Five ways the cloud can help improve your school's security
- How to enhance distance learning and remote employee training sessions
- Nine scary security stats educators everywhere should know
- What is Zero Trust Architecture
- Remote Work Tips for the Public Sector
- Five top mobile security threats
- Strategic Outsourcing
- Tips for Small Businesses in a Tough Economy
- The Future of Telehealth Starts Today
- Considering Remote IT Support Solutions
- Four tips to strengthen your digital marketing strategy
- User Experience Checklist
- BYOD Security for Remote Employees
- Building a 30/60/90 Day Business Plan
- How to create an effective acceptable use policy
- Strategize with Small Business Cyber Security Plan
- Small Business Cyber Security and Data Breaches
- Five productivity tips for your newly remote team
- Corporate Network Enhancements
- In cybersecurity, integrity matters.
- Creating the New Normal for Your Small Business
- Connectivity best practices for distance learning
- Scalable Network Solutions During Critical Events
- Ways to Find New Customers Now
- How to Protect Data Security
- Small Business Innovation for Big Impact
- Finding Alternative Small Business Funding
- Tips to Transition to Working from Home
- Five best practices for choosing the right security provider
- Three next-gen technologies that will define cybersecurity in the next decade
- Analyzing the COVID-19 data breach landscape
- Funding Safe and Secure Elections During the COVID-19 Pandemic
- Strategies to Get 5G Ready
- Six design principles to help mitigate latency
- Understanding the five C’s of Latency
- Unpacking the “5G” in Verizon’s 5G edge
- Professional Services vs. Managed Services
- Building a successful digital transformation strategy
- Edge computing examples: what is your edge?
- Professional and Managed Services Vendor: 4 Factors to Consider
- 2021 Resolutions for CISO & Security Leaders
- What is 5G Network Architecture?
- How Businesses Should Prepare for 5G
- How will 5G Affect Business?
- The Future of 5G: 5G-Powered Technologies
- What is 5G Beamforming?
- Exceed customer expectations with these five technologies
- A work-from-home security policy is essential for businesses
- Cyber security posture FAQ: know your cyber risk
- 10 Considerations for an ideal edge computing model
- Dual Web Application Firewall
- Mobile Security Strategy: Beyond Devices and Users
- Keep ahead of the curve: Small business advice for 2021
- Using social media to connect with customers
- The overlooked signs of a data breach
- The importance of network visibility for your business
- What is industrial control system security?
- How Interactive Teller Machines are changing the future of the bank branch
- Build a cybersecurity infrastructure for the future
- Future of Collaboration
- Get primed for what’s possible: How 5G applications could drive value for your business
- Third-party risk management: are your vendors the weak link in your cyber security?
- How to help prevent different types of social engineering attacks
- Alternative small business funding: advice from Kedma Ough
- Three keys for migrating to an enterprise cloud-based unified communications platform
-
Articles
-
Have Your Metrics Become Your Master?
-
Have Your Metrics Become Your Master?
- Real-time crime centers and law enforcement technology
- Six ways to strengthen network security and maintain a competitive edge
- Cybersecurity and 5G
- Small Business Webinar: Leading Through Uncertainty
- Navigating the CARES Act process
- How Tools That Leverage Blockchain Can Address Escalating Security Concerns
- How to Run a Public Meeting Online
- Why You Need Managed Detection And Response Services
- The golden age of voice communications
- Worried about fraudulent calls? Build a strong voice security strategy
- Why 56 % of large business are turning to SDN for cybersecurity
- What are successful CX leaders doing differently?
- Three ways technology can enhance your contact center performance
- Five CIO Strategies to Create a CX Roadmap
- Three reasons why the role of the CMO is now a technology job
- Retail Apocalypse? We don’t think so.
- Five technologies helping brand and CPG manufacturers survive disruption
- Digital transformation is everywhere. But did you forget to transform your security program?
- What is an ounce of cybersecurity prevention worth?
- Three Energy and Utility Trends to Watch in 2019
- Stop skimping. Cybersecurity breaches can severely hurt your bottom line.
- How 5G Impacts Your CX Strategy
- IoT Device Security: 6 Ways to Protect Against Often Overlooked Threats
- Why your digital transformation strategy requires a risk management plan
- Overcoming the challenges to digital transformation
- Three reasons why SD WAN is essential for cloud migration
- SD WAN vs. MPLS: Understanding the Difference
- Four ways AI can help build an omnichannel customer experience
- Though behind the scenes, cybersecurity is a star in the media and entertainment industries
- Why connectivity is key to digital transformation
- How Digital Transformation Impacts CX
- How technology is driving the transformation of content
- Security in the public cloud: Get peace of mind
- The Challenges and Benefits of Securing Hybrid Clouds
- Private cloud security: What’s the difference?
- When self-service is done right
- Impact of Communication in Cybersecurity
- Smart City 3.0
- Why rethinking your software culture can be a competitive advantage
- Six reasons you can’t afford to go cheap on network
- A thought experiment about shared credentials
- Acceptable use policies: Keeping your workplace secure
- Advanced threat detection – Adapting to change
- Anatomy of well-managed malware incident
- Briefing the board: Directing security evolvement
- The benefit of IoT for business: Looking past the buzzword
- CIOs need to embrace digital customer experience (CX), otherwise CIO will stand for “Career Is Over”
- Creating the city of the future today
- CX Day 2017: Celebrating customer experience
- Data breaches: how long does the damage last?
- What is the dark web and what does it mean for cyber security?
- Data Breach Digest Update Data ransomware the Catch 22
- Delivering smart, sustainable energy solutions
- Data breaches in industrial environments: Safety comes first
- Error detecting data visualizations
- Help Me, Help You. Sincerely, Your Customer.
- Make sure the bad guys don’t get what they’re hoping for this Christmas
- Man vs machine, which delivers the best customer experience?
- My experience with the Kano Model
- Insider Threat: One pattern, four scenarios, thirteen countermeasures
- My superb Go-To-Gemba customer experience
- Powering the digital economy with modern utilities
- Preparing for GDPR? PCI DSS could help
- Smart cities are the wave of the future
- Smart traffic helps improve quality of life
- Social engineering: Strengthening the weakest link
- Where SMBs have the upper hand
- What to consider when planning your future digital network
- This framework ain't big enough for the both of us
- Verizons Data Breach Digest - Perspective is reality
- Retail’s Digital Roadmap
- Numbers Aren’t Enough: CX Professionals Need to Be Storytellers Too
- A mobile-first approach for designing the best customer experience strategy
- Incident Management Focus: Two Approaches to Incident Response Plans
- I Admit It: I’m Biased
- How to retain viewers with your online video services
- Virtual Network Security Services
- Announcing VERIS Community
- Are we reaching the limits of technology?
- Virtual Network Services- WAN Optimization
- Find the Right Construction Management Tools
- Usage-Based Car Insurance Solutions
- Verizon Intelligent Video and Smart Surveillance
- Ethernet Services & Ethernet Architecture Solutions
- VGo Mobile Telepresence Robot Case Study
- Fleet Maintenance and Performance Case Study
- Auto Dealer Solutions for Courtesy Cars Case Study
- Car Rental Solutions Streamline Rental Operations to Create New Business Models
- Smart Fleet Management Basics
- Adaptive CX Means Liquid Personalization
- Verizon Wireless Private Network Connections
- Entertainment and Media Technology Solutions Help You Deliver More Engaging Content
- Wireless Backup Solutions
- Are you living in a glass house?
- Utilities and Energy Management Technologies
- When it comes to CX, don’t get hung up on the jargon
- Tough Love and the Customer Experience Culture
- “Retail is Dead” — and Other Rumors with no Validity
- Are your vendors the weak link in your cybersecurity?
- Banks—It’s Time To Start Talking To Each Other, Say UK Police
- Cloud storming: You need more than an umbrella to stay secure
- M2M Transportation Solutions Brief
- Network Security Solutions
- Fact Sheet: Verizon Network Analytics
- Customer Experience and the Security Paradox
- Customer Experience Mystification
- Cybersecurity In 2017: It’s Not All Doom And Gloom
- Digital Convergence: The Perfect Storm
- Does connected working kill innovation?
- Don’t make a fish climb a tree: customer preferences matter.
- EESI as Pie: Essential Elements of a Successful Intrusion
- Federal Government Modernization: Priorities for the Federal IT Executive
- Five Ways Tech Can Supercharge Your CX Team
- Get a new perspective on cybersecurity
- How to move from product first to customer first
- IoT: from theory to practice
- Is automation your golden ticket to great CX?
- To Sell Or To Serve?
- Just because you can, doesn’t mean you should
- Keep the "personal" in personalized customer experience
- Make the right cybersecurity investments
- The four pillars of digital transformation
- Stop feeding your customers air sandwiches
- Dedicated IP Internet Services
- Retail Industry Solutions
- Connected working: think outside the box
- Travel and Hospitality Industry Solutions
- Virtual Network Services
- M2M Solutions for Government Brief
- State of the Market: Internet of Things 2017
- Grid Intelligence Water Case Study
- Private IP: Get a network that grows with your business.
- United Security Services
- Business Connections- Business Communication Solutions
- Verizon Cypher Encryption Software
- Achieve Operational Transformation with Dynamic IT Services
- Verizon Collaboration Services: Erase Boundaries and Communicate with Ease
- Workplace Mobility Strategies
- Espionage Health Check
- E-Discovery Support
- Push to Talk Plus Phones & Technology
- Security Incident Response Analytics
- Visual Interactive Calling
- Fleet management service helps improve performance and cut costs
- A Foundation for Growth with Data Center Consolidation and More
- Assessing Intrusion Detection
- Digital Advisory Services - Software Defined Networking Strategic Assessment
- Network Threat Monitoring
- Virtual Network Services-Security
- Drive Business with Fleet Telematics Solutions
- Business Smartphones Jump-Start Productivity
- Mobile Device Management
- Fleet Management Solutions Factsheet
- A better way to get the latest CPE technology
- Rapid Response Services
- Verizon Rapid Delivery Platform
- Advanced Network Experts Retainer
- Cyber Risk Management Program
- Internet Dedicated Services
- Express Connect WAN Services
- Intelligent Cloud Control
- MDM Software Management with OTA Distribution
- Managed Security Services
- Computer Emergency Response Team
- Network discovery service: Discover your network’s potential
- IP Contact Center
- Network Management Solutions Brief
- Mobile Technology for Retailers
- Threat Intel and Response Services
- Business VoIP & Business Phone System Solutions
- Security Health Checks
- Law Enforcement and Public Safety Solutions Brief
- M2M Finance Solutions Brief
- Choosing a Wireless Network Provider
- 4G LTE Enables Business
- Wireless ATMs & Kiosks Factsheet
- Simplify Your Grid Solution
- Take Control of Infrastructure Security with Intelligent Video Surveillance
- Smart Lighting Technology Brief
- Grow your business with leading-edge proof of concept testing
- Managed Security Services – Analytics
- ThingSpace IoT Management
- SD WAN Services
- DDoS Protection Service: DDoS Shield
- Smart Communities Solutions
- Enterprise Mobility Management Solution from MobileIron
- Custom Apps and eForms for Mobile Devices
- Making the Case for MPLS VPNs in the Modern Enterprise
- Diary of a cybercriminal
- HP Elite x2 Business PC on the Verizon 4G LTE Network
- Private Network Traffic Management
- Retail M2M solutions
- SD WAN Service with Application Aware Routing
- Virtual Network Services Solutions Brief
- The Verizon Fleet Management System
- Verizon Condition-Based Maintenance Solutions
- Private Network Traffic and Bandwidth Management
- Verizon ThingsSpace IoT Development Platform
- The Verizon Network-Backed Asset Tracking System
- The resonant theme of RSA 2016
- Optimize Fleet Operations With Verizon Autoshare
- Unified Communications and Collaboration as a Service Factsheet
- Networkfleet Fleet Management Case Study
- Leading the way for vision zero
- How SDN can help your business transform and grow
- Helping your workers get the most out of your new cloud based communications solution
- Implementing automation in your contact center read this first
- How to keep your business communications secure
- Five reasons why your business needs software-defined networking
- The Delicate Nature of Trust
- Will SDN replace MPLS? Not so fast.
- The future of connected vehicles hinges on today’s investments.
- Cyber risk and SEC disclosure: why and how
- Revolutionize your communications: Migrating to a cloud-based platform
- The role human touch plays in the digital customer experience.
- The importance of public-private partnerships to make smart cities a reality
- Staying Ahead of the Curve
- Are You About to Sever the Final Thread Your Dissatisfied Customer Is Clinging To?
- How to break down the barriers to SDN adoption
- Keep an eye on these five KPIs as you drive improved customer experience using artificial intelligence
- The four key steps to improving customer experience with artificial intelligence
- Staying safe online: Observing good digital hygiene
- 2017 Data Breach Digest: Half Year Anniversary
- Better living through parking
- Five best practices for managing your network security in the age of digital transformation
- Your Endpoint Security Strategy Needs a Hug
- 5G and autonomous vehicles: turning fiction into reality
- Making cities safer for everyone
- Be a better bot boss: 3 tips for CX chatbot success
- Virtual Reality / Augmented Reality: A humanizing revolution for customer engagement
- For insurers, failure is learning—and you need to learn fast.
- Network Orchestration Enhances Digital Transformation
- It’s real: Digital transformation is already delivering results
- The Humanability of Smart Cities
- How DevOps can turn IT into the leaders of your business
- Knowledge is power: How an intelligent knowledge base powers CX
- Light the way to futureproof your smart city investment
- Why DevOps is critical for improving the customer experience
- Innovate the retail experience with these five steps
- Get the SD WAN facts before you buy
- Are you "over-sharing" your customer feedback data?
- Why risk scoring is critical for your business (and your career)
- Changing consumer demands are forcing entire business models to be rethought
- Cyber security posture FAQ: know your cyber risk
- Deception Technology: A strategic imperative for detection and response
- Voice Security Strategy Best Practices
- CX Improvement: The need to put consumer data protection and privacy first
- The Digital Transformation of the NFL Stadium and the 5G Fan Experience
- How to Improve Customer Experience
- Customer Personalization: The time is now for customized experiences
- Why Cyber Risk Visibility is the Key to Security
- 2019 LinkedIn Phishing Threat
- Minimize Your Attack Surface
- How Velocity Can Impact Cyber Security Strategy
- The top 10 criteria for selecting an SD WAN vendor
- How to implement SD WAN architecture the right way
- The Power of SD WAN and 5G
- Creating an Effective Cyber Security Incident Response Plan
- Embedded Universal Integrated Circuit Card
- How digital transformation is impacting the utilities sector
- How to promote teamwork among remote employees
- Three keys to managing remote employees
- Business Impact of Coronavirus: Ready in the Face of Uncertainty
- Tips to promote connectivity in digital workplace
- Accelerate Your Digital Workplace with 5G Mobility
- How to Prevent Phishing & Malware Attacks
- Tips and strategies to improve virtual meeting performance
- PCI Compliance: What to Know About Digital Payment Security
- Getting Calls When Working Remotely
- Keep your business open when your location is closed
- How to improve the customer service experience in crisis situations
- Methods & Types of Business Communication Services that Businesses Rely On
- How to Work Remotely Using Collaboration Tools
- How Mobile Hotspots Can Help When Working Remotely
- Teamwork and Collaboration Best Practices
- Remote Work Security Policy & Best Practices
- Streamline CX with Better Tech Integration
- Creating a Personalized Customer Experience
- Does your school have these five critical security features?
- Telehealth Relief for COVID-19
- Transform Your Network with Edge Computing
- Five ways the cloud can help improve your school's security
- How to enhance distance learning and remote employee training sessions
- Nine scary security stats educators everywhere should know
- What is Zero Trust Architecture
- Remote Work Tips for the Public Sector
- Five top mobile security threats
- Strategic Outsourcing
- Tips for Small Businesses in a Tough Economy
- The Future of Telehealth Starts Today
- Considering Remote IT Support Solutions
- Four tips to strengthen your digital marketing strategy
- User Experience Checklist
- BYOD Security for Remote Employees
- Building a 30/60/90 Day Business Plan
- How to create an effective acceptable use policy
- Strategize with Small Business Cyber Security Plan
- Small Business Cyber Security and Data Breaches
- Five productivity tips for your newly remote team
- Corporate Network Enhancements
- In cybersecurity, integrity matters.
- Creating the New Normal for Your Small Business
- Connectivity best practices for distance learning
- Scalable Network Solutions During Critical Events
- Ways to Find New Customers Now
- How to Protect Data Security
- Small Business Innovation for Big Impact
- Finding Alternative Small Business Funding
- Tips to Transition to Working from Home
- Five best practices for choosing the right security provider
- Three next-gen technologies that will define cybersecurity in the next decade
- Analyzing the COVID-19 data breach landscape
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Have Your Metrics Become Your Master?
Published: Feb 16, 2017
Author: Cary Cusumano
It isn’t easy to stun a seasoned customer experience (CX) professional to silence—there’s usually some relevant customer data or a timely analyst report you can draw on to voice an opinion. But it happened to me just the other week.
I was meeting with a couple of service managers tasked by their VP to survey customers about how to make their billing experience better. I came to the meeting prepared with over 160 verbatim Voice of Customer (VoC) comments from the past six months. They showed that customers were concerned with how easy it was to get and pay a bill, and with the accuracy of the charges.
But when I shared this insight with the service managers, they responded: “We’re not interested in addressing ease of paying (the largest of the categories). Our VP really wants to focus on the complexity of the bill.” I pointed out that only one customer had shown concern about bill complexity. I directed them to the volume of comments about difficulties setting up accounts for automatic payment, or getting more timely return of refunds. And then, when I was pointing out customers’ most repeated request – simply to have invoices sent to them by email – they said something that stunned me into silence:
“But we’re trying to get customers to use our self-service website. If we send them the invoice in email, we’d just be giving them what they want.”
It took a couple of seconds for me to process what they’d said. But rather than highlighting how irrational their response was, I tried to understand what perspective lay beneath such a statement— spoken without a hint of irony. They worked for an organization that, like many other service entities, is tasked with reducing its cost of operation. That’s not a bad thing in itself – until it supplants the reason they’re there in the first place.
Online self-service vehicles can certainly deliver cost savings, but that’s a secondary benefit. The primary reason to deploy self-service tools is to make it easierfor customers to do business with you. Likewise, the primary purpose of a CX metric is to gauge your effectiveness in making your customers’ journey as smooth as possible. You shouldn’t be looking to foster service practices intended to control customers’ behaviors just to meet your internal objectives. If the metric itself becomes the goal, and not the process you’re managing, then you’ve become a slave to it.
Customers are like electricity: they’ll always seek the path of least resistance. So your CX metrics should be designed to identify where customers are encountering obstacles in their journey so you can eliminate the obstacles, not merely move them to another channel. If you’re serious about measuring customer centricity in your organization, build your metrics and associated support processes with the following characteristics as a guide:
- Measure outcomes that are relevant to the customer, not your own operational goals. For example, was the need the customer contacted you about fulfilled? Did they get the sweater size corrected on the order? Were they able to change the billing address for their cell phone account? These are harder things to measure, but more descriptive of the experience and more important to customers than the number of website hits you recorded.
- Infuse your CX metrics with supporting unstructured VoC. The numbers are a great way to tell if you’re on the right track, but what customers are saying reveals what they are seeking and where you can improve. Use verbatim comments from surveys and, more importantly, from unsolicited sources like phone calls, internet chats, and complaint letters to guide your CX priorities.
- Never make it about hitting the number. Organizational goals are vital, but the minute you tie the achievement of a target to an individual person’s performance rating, opportunity for promotion, or compensation, the number itself gains primacy, not the reasons you were tracking it in the first place.
In any CX improvement program, it’s vital to have measures that prove the efficacy of your efforts. The metrics you choose will often be a reflection of whether you have created a truly customer-centric culture, or if you’re internally focused. When your service teams see giving customers what they want as a bad thing, it’s time to reevaluate how you measure customer success.
A 2016 CX Impact Award winner from the Customer Experience Professionals Association (CXPA), Cary Cusumano is a Customer Experience and Design Thinking practitioner in Verizon Enterprise Solutions. He is a Certified Customer Experience Professional (CCXP) and Certified Lean Six Sigma Black Belt.
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