Earn your customers’ trust
Customers trust that you will not only deliver what you’ve promised, but that you’ll also keep their details secure. For retailers, that data primarily takes the form of payment card information. But as you roll out new digital services, the customer data you hold will grow to include all manner of different information on their preferences, habits and movements.
You need to make the most of it, since it will soon become a key part of your competitive advantage. But how can you safeguard that data while at the same time making it available to all the people and platforms that need access to it?
Payment card information
Protecting payment card data
Meeting all the requirements of the Payment Card Industry Data Security Standard (PCI DSS) can seem like a daunting exercise. But the PCI DSS controls really do work—since 2010 we’ve investigated hundreds of breaches, and not one of these companies was compliant with all the PCI DSS requirements at the time of the attack.
But it’s important to remember that compliance is just the start. Complying with PCI DSS can help you avoid a breach, but it should be part of a wider risk management and security strategy. One that helps you keep ahead of the attackers’ tactics and stay up-to-date with the latest methods for reducing risk, such as tokenization and end-to-end encryption.
Safeguard other customer data
Navigate a changing security landscape
The Verizon 2018 Data Breach Investigations Report (DBIR) found that most security incidents in the retail sector involved denial of service and web application attacks. Payment card skimmers rounded out the top three attack patterns, but the majority of all incidents in the retail industry targeted the victim’s online operations. And although payment card information was the attacker’s usual target, in 44% of cases it was personal information or credentials that was stolen.
This highlights the changing retail cybersecurity landscape. You need to protect your physical assets while securing your online and mobile environments from the onslaught of attacks that come their way. And you also need to safeguard types of data that you wouldn’t traditionally manage, without compromising your payment card security.
The challenge for retailers is safeguarding all that data while making it available to all who need it. Locking down all your data behind a traditional perimeter just won’t work. To deliver great, seamless experiences across channels you need to be able to share data with your stores, customers and partners—quickly, and efficiently.
New approaches like software-defined perimeter and frictionless authentication can help retailers get the best of both worlds. They enable robust retail cybersecurity, without adversely impacting the experience for customers or employees.
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A resilient and reliable customer experience
Will people trust you with their payment card information if your website hangs during the checkout process? Omnichannel relies on seamless interactions and connections between your different channels. To achieve that reliably and securely, you need the infrastructure to drive it.
You’re likely to be storing more and more data in the cloud to enable all your applications to access it. That storage is also likely to be with different providers operating different platforms. You may be achieving great uptime and reliability now, but what happens if something unexpected comes your way? It could be a storm, a faulty generator, or something good like a massive surge in demand. The cause doesn’t matter, what matters is your ability to maintain operational standards and your customer experience while it’s going on.
Software-defined networking (SDN) enables you to react quickly to unexpected events—good or bad. If there’s an outage on the network, your traffic can be rerouted automatically around the problem along an alternate path. And should you need extra capacity to cope with a sudden rush on that exclusive item of yours, SDN can dynamically alter your bandwidth so that all your customers can buy what they need.
Making it happen
Secure Cloud InterconnectRead more
Make your cloud-based applications secure and responsive to your business demands.
Verizon Risk Report: Risk Assessment ToolRead more
How well do you know your security posture?
PCI complianceWatch our webinar replay
Keep up with the evolving retail security requirements with our PCI Compliance solutions.
What makes it go
See how technology is making great retail CX possible, in-store and online
Take a look at some of the latest innovations that are shaking up retail, both online and in-store. And discover the technology that makes it all possible.View our infographic
Get more insights from our experts
Deliver great CX onlinePersonalize online CX
What’s missing from most online experiences? The personal touch.
Stand out in-storeDrive in-store CX improvements
In-store remains the key battleground for retailers. Learn how digital can help you do more for visitors.
Get to know your customers betterGet more value from your data
To make a success of omnichannel, you need to get to the heart of what customers want.
The Future of RetailPredictions for the Future
Better experience and incredible convenience.
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