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Target connects
nearly 2,000 stores
and distribution
centers seamlessly
and securely.

Challenge

Target’s networking situation didn’t support its vision of a more connected retail experience.

  • Multiple service providers with separate and dated networks
  • Network speeds limited team members’ productivity
  • Needed to seamlessly integrate digital and store channels

Solution

Target handed day-to-day network operations over to Verizon and focused on improving its employees’ and guests’ experiences.

  • Installed new fiber-optic cables to nearly all Target stores, plus an LTE backup within a 14-month period
  • Provided secure, simple and scalable connectivity
  • Seamlessly connected guests, team members and networks

Outcome

With a single service provider for all its networking, Target could connect locations and use mobility to boost employee productivity.

  • Improved customer check-out speed and reliability
  • Tripled Wi-Fi bandwidth in stores, providing guests with faster downloads and better response time via Guest Wi-Fi
  • Empowered team members to spend more time with guests by improving mobile smart device performance
  • Delivered enhanced network in nearly half the time scheduled, meeting the 2017 holiday shopping season
  • Increased network expertise with our staff, which manages 4,000+ customer networks

How we built the solution.

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